Snapchat India User-Base More Than Doubled in Q3, 2022: Report

I Love TikTok; I'm a Big Fan - Snapchat CEO

Pop ephemeral messaging app, Snapchat, has reportedly more than than doubled its number of users in India over the past year. In an interview with ET, Nana Murugesan, the managing director of International Markets at Snap Inc., said that the app's daily active users (DAU) rose 150% in the land YoY during the third quarter, making it one of the fastest growing markets for the company.

According to him, "Localization and local experiences are a big part of our India growth strategy. Nosotros are currently focused on making sure that we are culturally relevant and local for Indians … Localization definitely has fabricated usa look much more than like a local app for the Indian community and it has really helped us continue our growth momentum in the state".

While Murugesan didn't offer whatsoever specific details nearly Snapchat's Republic of india user-base, recent data from market inquiry and assay company, Statista, suggests that the app's meteoric growth this year has made India Snapchat'southward largest market outside the Usa, with about 33.eight million users every bit of July this year.

I of the big hits amongst Indian users is apparently the app's content discovery platform, Discover, which offers curated content through over 60 channels from 32 publishers beyond various genres including news, Bollywood, beauty, comedy, cooking and sports. Having debuted in November 2018, the platform has apparently seen its viewership rise nearly l% on a quarterly ground, according to CEO Evan Spiegel.

Having largely ignored India in favor of the US and other western markets since its inception, Snapchat has only recently started looking towards the country for growth every bit its numbers started stagnating in developed markets.

Equally part of the plan, the company has announced a slew of licensed and original shows in the country in partnership with entertainment and artist direction house But Much Louder, comedy venture Weirdass One-act, and digital media firm Qyuki. The company is also working with Moonfrog Labs to tailor Snap Games titles similar 'Ludo Club' and 'Ready Chef Become' specifically to cater to Indian audiences, with the latter set to soon get a 'Dosa Dash' kitchen challenge.

Alongside its enhanced focus on shows and games, Snapchat says information technology is likewise enabling developers and students in India to build more than "culturally relevant" content using AI and other new technologies. The company claims to have trained more than than a thousand students through offline and online workshops over the past year to build AI-based experiences. Some of the high schools and colleges that participated in the plan include Pearl University, Indian School of Pattern and Innovation (ISDI), Symbiosis Pune, and Manipal Institute of Engineering science, among others.

If the latest reports are anything to go by, the focus seems to be working, and the app seems to be picking up pace in a state dominated past rival platforms like Instagram. According to Murugesan, more than 40 1000000 unique viewers in Republic of india have watched a show on Snapchat over the past yr, and the company, no doubt, plans to increase that number in the coming days.